Collier County's tourism industry brought in around $46 million just last year.
If you own property in Naples, turning it into a vacation rental is a no-brainer. With more and more tourists coming each year, you've got a great opportunity to make a significant amount of income on your real estate.
Of course, ensuring you're optimizing your vacation rental occupancy rate can be a lot of work. With such a booming tourism sector, there's always a lot of competition for guests.
In today's post, we'll give you some vacation home management tips to help you increase rental bookings in Naples. Keep reading and maximize the ROI on your vacation rental ASAP.
Optimize Your Listing
When you're using a vacation rental site, you need to optimize the listing to pry guests away from the competition.
Write a thorough description of your property and all of its amazing amenities that guests will love. Also, make sure to highlight some of the biggest local amenities and attractions, such as restaurants, shops, and parks. The more potential guests know about the rental and area, the easier it is to get them to book.
Complete the listing with plenty of detailed photos of the property. Most guests are going to judge your property by the way you showcase it. It's even worth considering staging the unit and hiring a photographer to show the property in the best possible light.
If you're still finding it difficult to secure guests, consider investing in things like paid ads and SEO. These digital marketing tactics can help you cast a wider net to put more eyes on your listing.
Use Sliding Scale Pricing
When you're going up against more established rental properties, you have to entice guests in other ways. The best way to do this is to offer competitive pricing.
Travelers are always looking for a deal, so beating the competition with sliding scale pricing is one of the top rental occupancy strategies in Naples. During busier seasons - between March and May - slide your prices up to meet demand. When it slows down in the fall and winter, slide prices back down to entice travelers.
Enhance the Guest Experience
The average traveler booking a short-term rental is going to look at reviews from past guests. If you've only just opened up shop, you'll never have as many good reviews as more established rentals.
To change that, you need to provide guests with an unforgettable experience. Make sure that the property is exactly as described and that guests know they can contact you with any questions or concerns.
When happy guests check out, encourage them to leave you a positive review. As you accrue more good reviews, it'll be easier to secure guests who check reviews before anything else.
Optimizing Your Vacation Rental Occupancy Rate in 2024
These Naples vacation rental tips will make optimizing your vacation rental occupancy rate easier. As you secure more guests, you'll bring in more money. You'll also create more work for yourself.
If you're having trouble keeping your occupancy rate up, consider hiring a short-term rental manager. At PMI Gulf Coast, we're a full-service vacation rental manager who can help you with everything mentioned here and more. Contact us today to get started.
